METRICS JULY 2010 HIGHLIGHTS: - Apple significantly increases mobile advertising performance across the globe - Android unable to sustain US success from June’s Metrics …………………………………………………………………………………………………………â€
08.11.2010 | Metrics | Smaato
METRICS JUNE 2010 HIGHLIGHTS: - European mobile ad network fill rates perform significantly better than those in the US and double global average …………………………………………………………………………………………………………………………………â
07.13.2010 | Metrics | Smaato
METRICS MAY 2010 HIGHLIGHTS: - iPhone CTR drop across the globe and overtaken by Android in the US and South Africa - Feature Phones and Symbian gain ……………………………………………………………………………………………………………………………â€
METRICS APRIL 2010 HIGHLIGHTS: - Symbian dominates US CTR – 2.7x higher than iPhone - Europe's best mobile advertising performer is Windows Phone ………………………………………………………………………………………………………………………………â
05.14.2010 | Metrics | Smaato
METRICS MARCH 2010 HIGHLIGHTS: - Android suffers drop in global CTR Index but outshines the competition in South East Asia - USA ad network fill rate significantly higher than worldwide average ………………………………………………………………………………………
04.12.2010 | Ad Networks, Metrics, Smaato | Smaato
METRICS FEBRUARY 2010 HIGHLIGHTS: - Windows Mobile edges ahead of Apple iPhone in mobile advertising performance. - Apple iPhone dominates performance in South-East Asia. - Smaato report reveals insight into click trough and fill rates for South-East Asia. .....................................
03.4.2010 | Ad Networks, Metrics, Smaato | Smaato
Google Nexus One and Motorola Droid effect? Smaato Metrics for January suggest that new Android devices are revolutionizing mobile advertising performance measured by CTR (click-through-rate). Smaato Metrics show average worldwide ad network fill rates down from 35% to 29% in January 2010. Sma
02.4.2010 | Ad Networks, Metrics, Smaato | Smaato
Smaato Inc. a mobile advertising company and leading mobile ad optimizer published during M-Days in Munich the first metrics about the ad networks fill rate in the German market. The average fill-rate in Germany was 60% in December 2009 after optimization by Smaato, which is well above the averag
01.28.2010 | Ad Networks, Metrics, Smaato | Smaato
Redwood Shores, CA January 13, 2010 – Today, Smaato Inc. published the Smaato Mobile Advertising Metrics. The Smaato Metrics unveil for the first time a Click Through Rate (CTR) Index by Handset operating system. In addition the Smaato Metrics show a comparison of Mobile Ad Network fill rates worl
01.13.2010 | Ad Networks, Metrics, Smaato | Smaato
